2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish the value equation for your … [Read more...]
Best Global Brands
Google breaks into top ten, P&G moving upThe 2008 Best Global Brands list from Interbrand is out. The were few changes in the top ten - Coke is still at #1, IBM and Microsoft swapped places at 2 and 3 and the most notable change - Google jumped from #20 last year to #10 bumping Mercedes to #11.P&G saw a couple of their brands improve this … [Read more...]
