Friday's #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles's next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage - is this any site or is it only true of a good site? You’d think that just any website is … [Read more...]
How Google’s Panda 4.0 Affects PR
Watch the one-hour webinar with Sally Falkow and Doug Brown of Newswire.net. http://youtu.be/9Ip0_WZJf0s About 10 days ago Google started the roll out of Panda 4.0 - a major update to their search algorithm. The goal of this update is to remove what Google calls "thin content" from the search rankings. Why is this of interest to the PR profession? Although most PR pros … [Read more...]