So what is an RSS feed, and why should you have one?RSS means Really Simple SyndicationIt's a way to easily syndicate your content. This means that you reach more people through avenues you would not otherwise have access to. Some business owners feel that this may water down the traffic they get to their website.In fact it's just the opposite. … [Read more...]
Blogging a vital PR strategy
How blogs can help your web content strategyThe International Association of Online Communicators - IAOC - have set up a week long blog fest with five of the top bloggers in PR talking about blogging and PR strategy.Even the top IT research firm Forrester has now weighed in on this subject - principal analyst Charlene Li says corporate blogging is influential and here to … [Read more...]
