Every year at this time we gather with friends and family and take a look at what we're thankful for in our lives. It can apply just as much to our careers and work environment. Here's my PR Thanksgiving list: Technology: We've made great strides in PR with the use of digital technology. We now have tools and apps that help us to listen to our … [Read more...]
Trust and Reputation – the new currency?
The Cluetrain Manifesto said markets are conversations. They predicted that we were headed for an online version of the ancient marketplace where people would meet, share information and compare experiences with vendors and products. We're certainly seeing that trend develop online with recommendations and reviews playing a rapidly growing role in influencing purchase … [Read more...]
Social Advertising has a place in a PR strategy
Brian Solis laid out the finding of his recent study on social advertising and how marketers are using this tool in this Fast Company article "The future of advertising will be largely influenced by consumer behavior in social networks. Those brands that listen, measure, and evolve programs as a result, will push advertising forward -- to the benefit of consumers and … [Read more...]
Mapping Your Social Graph
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto Public Relations practitioners are familiar with the concept of identifying and building … [Read more...]
Are You Keeping Up with the Digital Journalists?
In their 2011 State of the Media report Pew Research highlights the fact that the media landscape is still in flux – consumers decide what news they want to get and how they want to get it. Each new technological advance adds another layer of complexity. In 2010 digital news media, like AOL and The Daily, hired almost as many people as were laid off from traditional … [Read more...]
