SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
Internet Marketing Strategy now that Web is number one
Adjust your Internet Marketing StrategyIt finally happened - The Internet is the number one media choice of 18- to 54-year-olds. A study released today cites nearly 45.6 percent of respondents fsay the Web as their No. 1 choice.Marketing execs across the world should take note - and rethink their marketing strategy.If you don't have an Internet marketing strategy, now … [Read more...]
Internet Marketing Strategy At Coke
Big brands see rewards from online marketingIn an interview with IMedia Connection Coca Cola's Mark Dooley said "As we look to 2005, it seems more brands within the portfolio have shifted more dollars to digital. We utilize online media for a variety of purposes: building brand awareness, driving trial, and of course, direct response -- i.e. obtaining signups and … [Read more...]
Search is changing how you market to your public
When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
