By the end of 2004 blogs had established themselves as a key part of online culture.The Pew Internet & American Life Project showed that blogs are becoming a mainstream source of information and discussion. Fully 27 percent of those surveyed said they read blogs, up from 17 percent last February. The report established new contours for the blogosphere: 8 million American … [Read more...]
Is Email still a valid Internet Marketing Strategy?
Blogs and RSS feeds get the message to your audienceThe overall unique open rate for emails has exhibited a year-over-year decline, dropping from 28.7 percent in Q2 2003 to 22.3 percent reports Bigfoot Interactive. As ISP's tighten up the email rules and delete messages before they even hit the inbox, e-mail marketers are fighting an uphill battle.A blog with an RSS feed can … [Read more...]
