Some interesting data about brand monitoring offine and online A recent survey conducted by Buzz Marketing, and sponsored by Marketing Profs and Trackur, shows that more than half of the BtoB marketers polled aren't adequately prepared for an online crisis. Although the sample universe was small, it is an indication of what BtoB marketers are thinking and doing. 60% say … [Read more...]
Online PR Roundtable Report
e-Consultancy's new report shows gaps in online PR applicatione-Consultancy in the UK holds regular roundtable briefings and the July briefing was about Online PR. The report, now available for download, shows that while many companies are aware of the need for defensive online PR (reputation monitoring,) proactive campaigns are still not the norm. They attrribute … [Read more...]
Just How Social is Social Media?
Social News Sites Can Be An Inluential. Part of your PRIn ClickZ today Sean Carton talks about the manipulaiton of news on social media sites and the pros an cons of paying bloggers and posters.His conclusion:For us marketers, the lesson is this: we're not in control of our messages anymore. Sure, we can pay bloggers, bankroll folks to post to social news … [Read more...]
