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What CMOs Want from an Agency

October 3, 2008 by Sally Falkow

Sapient (NASDAQ: SAPE) recently sponsored a national online digital marketing and interactive advertising survey to gain insight into what marketers want from their advertising and marketing agencies in the next 12 months.  The survey polled more than 200 chief marketing officers (CMOs) and senior marketing professionals, all of whom are either directly or indirectly … [Read more...]

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