2014 will see more emphasis on reporting PR results. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value Value is subjective. It will be different from organization to organization and person to person. You need to establish the value equation for your … [Read more...]
Multimedia with Press Releases Gets More Views and Engagement
Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother's releases - you do have to craft them very … [Read more...]
Lee Odden on Content Marketing and PR
Lee Odden, CEO of TopRank Marketing, spoke at the 2013 PRSA Conference in Philadelphia. His session was on the tools and techniques PR pros can use to include content marketing in the PR mix. Odden sees PR as perfectly positioned to be stewards of the messaging that causes consumers to have affinity for a brand and become fans and advocates. … [Read more...]
Reaching Multi Cultural Audiences with Social Media
PRSA-LA held their first multicultural group meeting with a panel about using social media in diverse audiences. Panel members were Jose Villa of Sensis Communications, Chase Wang of BAM! Marketing, Alan Breslauer, deputy for info, tech and new media for Supervisor Mark Ridley Thomas and me. … [Read more...]
Multicultural Social Media
What is multicultural social media? Last night I spoke at a PRSA LA event on reaching diverse audiences with social media. One point came across clearly from all four speakers on the panel: people gravitate to like-minded people. They form communities around some common bond, but it's not necessarily around language, ethnics or culture. It can be an idea or a … [Read more...]
