Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We're now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it … [Read more...]
Why Video is Vital in 2023
By Cokey Falkow, Content Strategist for Meritus Media Way back when the Internet first started it was almost exclusively text content. It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 … [Read more...]
Visual Content Trends for 2023
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]
Social Media Intelligence Can Boost the Bottom Line
Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of … [Read more...]
7 Digital PR and Marketing Trends for 2023
Download the full PDF version of the infographic here 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a … [Read more...]
