There is a saying that the more things change, the more they stay the same. Take media relations - despite the major changes in the media landscape, it's still a core part of PR and there are reporters, editors and producers we have to reach out to. So although there have been major changes in the media landscape, the fundamentals of media relations are still the same: find … [Read more...]
How to Improve Your Media Coverage
Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. She gets calls from big agencies all the time because their teams can't book segments like she can. What's the secret? Well, a large part her success is relationships. It is, after all, called Media Relations. What if you don't … [Read more...]
Search & Owned Media Most Used by Journalists
The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. So if you want to be media ready - and every company ought to strive for that - here's the plan: Google: Take a hard look at the Google search results for your company … [Read more...]
2016 Media Landscape
The media landscape is still shifting - and will continue to do so as the young digital natives grow up and grow older. Right now TV is still the number one choice for news across the entire American population, but it's by a narrowing margin. The 18 - 49 year-olds prefer to get their news online. And as more digital natives get to an age where they're reading and watching … [Read more...]
9 Must-Have Online Newsroom Features
2020 Update: these 9 features are still best practices for an online newsroom. If you do not yet have a digital asset hub that houses your images and videos, this is vital. Make it a priority in 2021. The 2015 State of Online Media Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate … [Read more...]
