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CMOs Still Learning Social Media Marketing

November 6, 2008 by Sally Falkow

Cartoon by Geek and Poke   Most marketers are still in the early or experimental phases of adopting and measuring social media says the Marketing Executives Networking Group (MENG). According to the survey conducted by MENG last month 67% of respondents consider themselves beginners at using social media for marketing purposes. Additionally, more than 87% of respondents are not … [Read more...]

SEO and Marketing Basics Are Top of Mind for 2008

January 2, 2008 by Sally Falkow

Two thirds focus on basics and almost half plan to do SEOA survey of 1700 MENG (Marketing Executives Networking Group) members conducted by Anderson Analytics, shows  key areas for 2008 are: Marketing basics (60% "Very Important") which include specific concepts such as customer satisfaction, customer retention, segmentation, brand loyalty and ROI were of … [Read more...]

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