REGISTER HERE Don't miss tomorrow's Proactive Report interview with David Berkowitz, AdAge columnist and CMO of MRY. Here's a sneak peek - I'll be asking him questions about storytelling and why brands should rather be doing what he calls story making with customers. Follow me on Twitter … [Read more...]
9 Must-Have Online Newsroom Features
2020 Update: these 9 features are still best practices for an online newsroom. If you do not yet have a digital asset hub that houses your images and videos, this is vital. Make it a priority in 2021. The 2015 State of Online Media Newsrooms highlighted 9 areas where companies, both large and small, are missing opportunities. Here is the checklist. Use it to evaluate … [Read more...]
2015 Media Trends and State of Online Newsrooms
DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. Her guests on the webinar were Wendy Marx, President of Marx … [Read more...]
TechnoVision Report shows Media Coverage of Top Tech Brands in 2014
The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. This new report shows relative 2014 media coverage for ten top business-to-business (B2B) tech brands – Amazon, Cisco, Dell, EMC, Google, HP, IBM, Intel, Microsoft, and … [Read more...]
Why Brands are Adopting the Digital Newsroom Approach
We live in a social media world. People find their news and information on Facebook, Twitter and Instagram. So why should a brand bother with creating their own newsroom? Isn't it enough to have your content posted on all your social accounts? Not really. When the media or the public find a piece of content in social media they're likely to follow a link back to your … [Read more...]
