Seth Godin Says Most Marketers Are Out of Sync

Keynote at SES Chicago is food for thought.If you thought you had Marketing 101 down pat, it's time to think again.Seth Godin's keynote at SES Chicago lived up to the promise and certainly gave the audience some new ideas to chew on. He started with a new look at the origins of marketing - the story of Josiah Wedgewood, a potter in England in the 1800's at the … [Read more...]

Seth Godin Makes Meatball Sundaes

Internet marketing and 14 trends that change everythingYesterday SES hosted a webcast with Seth Godin, marketing maverick, author of a new book Meatball Sundae.  In his words It's about the internet and new marketing and the fourteen trends that change everything.Seth is a keynote speaker at the SES Chicago event in a few weeks.Seth spoke about the new book … [Read more...]

Social Media and Building Community

Seven tips on how to run a successful community.Social media is getting a lot of buzz and most companies have realized that it must be a part of their internet marketing strategy today.But if you want to make the most of social networking and 'word of mouse' you have to understand what it takes to build a community.In Robin Good's recent post in MasterNewMedia … [Read more...]

Find Young Adults On FaceBook

College kids spending more time in social media sitesWhere do college kids go for their breaks? According to Youth Trends 17 - 25 year olds are spending a significant part of their break time online.Facebook is now the first choice of nearly 70% of females and 56% of males aged 17-25. Two blogs were in the female top 10 list for the first time: Pink Is the … [Read more...]

Internet Marketing Spend

It's not slowing down, it's just diversifyingYahoo's announcment that it missed its earnings on October 5 caused a few ripples in the industry.Laura Ramos of Forrester got several media calls asking if she thinks this indicates a larger slow down of Internet marketing spending overall.  No way, Jose! she says." I think perhaps the biggest realization … [Read more...]