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Google’s Long Ad Arm Reaching Into RSS Feed Advertising and Social Networks

June 2, 2007 by Sally Falkow

Google is acquiring Feedburner to be able to reach social network membersIn 2005 JupiterResearch noted that less than 10 percent of RSS feeds had advertising in them, and no major advertisers were using feeds as part of their marketing strategies.  How the times have changed. Google is acquiring Feedburner and sees it as a way for its base of hundreds of … [Read more...]

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