It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand 32% follow a … [Read more...]
Making the Most of Your Social Media Content
In a recent analysis of social media use by large and small corporations across several sectors we found that less than twenty percent have buttons showing where else they have content. And many of them don't carry a consistent branding and message through their blogs, Facebook pages and Twitter feeds. If you are not yet vigorously active on Facebook, take another look at … [Read more...]
What Are Social Media Users Looking For?
As with traditional media, it's different strokes for different folks on social media sites. And knowing your audience's needs and preferences is just as valid in PR today as it ever was. According to an analysis of social sites by online advertising network Chikita published by Mashable, people go to Twitter for news, MySpace for games and entertainment, Facebook for news … [Read more...]
Twitter and Facebook Influencing Purchase Decisions
A recent study of social media usage makes it quite clear that people who become Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. And it seems that Twitter is the more influential 79% of Twitter followers are more likely to … [Read more...]
Dollars Keep Flowing to Social Media Marketing
At a recent event I was asked whether I thought social media was a fad. The finding of a new survey from the Association of National Advertisers, BtoB Magazine and marketing services firm Mktg should put that thought to rest -- more than half the marketers polled (55 percent) said they've shifted funds from traditional media budgets to execute social media campaigns. 48 … [Read more...]
