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Paid Blog Posts Create Misleading Content

March 11, 2007 by Sally Falkow

These blog posts are polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinionThe LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers … [Read more...]

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