With over a billion users and millions of brand pages there is a glut of content on Facebook. You might have noticed it in your personal News Feed. I certainly have. "Every time someone visits their news feed there are, on average, 1500 potential stories from friends, people they follow and pages they've liked for them to see. Most people don’t have enough time … [Read more...]
The Facebook Dilemma
It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. A community of loyal and engaged fans is considered to be a valuable asset. But, as more brands jump on the bandwagon and post content, space in the fans' newsfeed gets too crowded. So reaching these fans is gets harder and harder … [Read more...]
