These blog posts are polluting the blog world and misleading consumers by blurring the line between advertising and unbiased opinionThe LA Times reports that thousands of bloggers are writing sponsored posts touting such diverse topics as diamonds, digital cameras and drug clinics. The bloggers are spurred by new marketing middlemen such as PayPerPost that connect advertisers … [Read more...]
Is Internet Marketing Really A Threat?
Whistling in the dark may be comforting, but it won't chase away the storm that's approaching.Dave Morgan, CEO of Tacoda thinks Sir Martin Sorrell of WPP got it completely wrong when he wrote that the digital revolution we are experiencing today is not much different from what the advertising industry experienced 50 years ago with the introduction of television. The … [Read more...]
Internet marketing the hole in agency offerings
SEM firms looking good to big agenciesA pithy comment about the need for Internet marekting strategy at agencies from Fredrick Marckini, CEO of iProspect, recently acquired by the Aegis' Isobar network. The agencies understand that search is inextricably intertwined with their other marketing initiatives. They have awoken to the reality that their other marketing … [Read more...]
