The more things change the more PR has to changeI could not have said it better myself - David Meerman Scott ( he of The New Rules of PR) took Forrester to task for confusing advertising with marketing in a new research report. Businesses certainly don't need to trade CMOs who know TV ads with those who know how to run banner ads on YouTube and Facebook. Instead, we … [Read more...]
Intel Ups Dollars to Digital Media
Big Brands Increase Percentage of Sopend on Online ComponentsIntel decided to increase its co-op ad spend in digital media by 35% reports Online Spin. Intel Corp. spends $300 million on their advetising worldwide. So this is a hefty chunk of change we're talking about here. ”We’re going where the consumers have gone,” Sean … [Read more...]
