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5 Media Relations Strategies that Help Get Your Brand Story Published

November 30, 2012 by Sally Falkow

Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case. Now we expect to see eye-witness accounts of events as they are occurring. This appetite for instant visual news has changed the way news is gathered, reported and consumed. While … [Read more...]

10 Items For Your 2013 Strategic Plan

November 12, 2012 by Sally Falkow

We are rapidly approaching the end of the year and I'm already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for  your 2013 strategic planning. 1.  Real-Time Media  Strategy Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Management (SHRM) says 72 … [Read more...]

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