These are the 10 steps for the Social Media Strategy Template
MAP YOUR BRAND’S SOCIAL GRAPH
Identify all the stakeholders who might influence your brand in any way – the media, customers, vendors, prospects, fans, detractors and competitors It’s vital to know who they are, where they are active and who they are connected to.
Identify the conversations you need to listen to.
List the top key messages for your brand/s.
Establish the key phrases to monitor.
Set up a monitoring system.. (We recommend Sendible.com)
Gather data about interests, needs, sentiment and intent relative to your brand and your competitors.
Identify strengths, weaknesses, trends and gaps, threats and opportunities.
Calculate your share of voice in the most important conversations.
Compare it to your competitors.
Using the data and insights you found in your analysis set goals for your social media program that tie in with and support the overall business goals and objectives.
Identify the key influencers in every conversation topic. Find the “fire starters” – the ones who can help you spread your content and your brand story and build a community of loyal fans. (Sendible is a good tool for this too)
Armed with this information develop a content strategy so that every piece of content you create is timely, interesting and distributed to the right people on the right platform in the right format.
TOOLS AND PLATFORMS
Now that you know who your audience is, what they’re interested in, what they want and what they respond to, you can allocate your resources intelligently and effectively.
Decide which platforms to concentrate on and create your editorial calendar of content. This is your tactical road map for the next six months.
CREATE THE CONTENT
Write content, create images that attract attention and produce great videos that tell your brand story. Keep all social account visual branding consistent.
Hire skilled content producers or train your team.
ENGAGE YOUR AUDIENCE
Social media is not a broadcast channel. Keep monitoring and keep yoiur finger on the pulse of your audience. Respond to all comments and mentions. It is called social media because it is just that – social. Watch for intent statements and respond appropriately. Facilitate conversations between others.
MEASUREMENT & ANALYTICS
Use a tool like the PR Measurement Dashboard in Google Analytics to keep track of your content and the responses you’re getting.
Know what is working and what’s not
Adjust and tweak your strategy according to your results.
If you need help with your social media strategy, training or implementation call 888 243 3470