A new survey of 44 global PR firms revealed that 82% want a standard measurement tool and that measuring ROI is the number of barrier to using social media. … [Read more...]
10 Items For Your 2013 Strategic Plan
We are rapidly approaching the end of the year and I'm already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. 1. Real-Time Media Strategy Although the majority of businesses are using social media in one form or another a report from the Society of Human Resource Management (SHRM) says 72 … [Read more...]
Execs Not Using Social Media at Board Level Strategy
Stanford University’s Rock Center for Corporate Governance, in conjunction with The Conference Board, surveyed more than 180 CEOs, senior executives, and corporate directors on what they know about social media and how they use it in their businesses. The Social Media Disconnect The report titled "What Do Corporate Directors and Senior Managers Know about Social … [Read more...]
Are You Ready to Deal With an Online Crisis?
Voorsprung Social Media Technik Audi South Africa has just been hit by a new media iceberg. The lasting effects of this new media storm are going to be damaging beyond the immediate event. The problem with bad news these days, especially when it comes to a brand, is that it can explode online and become a cultural meme incredibly fast. In the old traditional news model … [Read more...]
Content Marketing – are you ready to be a publisher?
Marketers are embracing content. Over 90% of digital marketing professionals believe that content marketing will be more important in the next 12 months. And almost three-quarters (73%) agree that 'brands are becoming publishers.' Source: The Content Marketing Survey Report, Econsultancy/Outbrain. (requires purchase) The survey polled 1300 1,300 marketers working for … [Read more...]
