In an interview with Muck Rack John Cangany, Director of Digital Strategy for APCO Worldwide’s Washington D.C. office, makes some excellent points about how journalists use social media and how a PR pro can tap into this information pool to improve their pitching. Here are some of the gems from the interview: I think the press release is becoming completely irrelevant, … [Read more...]
Who is Using Social Media – Demographics Report
Pew has released a report on the demographics of social media users. While the largest user segment overall is young adults, as we have often said, each social site has its own community of users and the demographics do vary. The report has sections for most of the major social platforms. Read the Full report >> Connect with me Facebook Twitter … [Read more...]
Facebook’s New Graph Search – What Does it Mean for Brands?
Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product? Is it going to be a Google competitor? No, says Zuckerberg. This is not about web … [Read more...]
Social Media Training Gap: 50% of Companies are Ill-Equipped
According to a 2012 study conducted by the Chartered Institute of Marketing (CIM), Ipsos ASI and Bloomberg, there is a skills gap in business use of social media. While the majority of businesses are using social media, only 6% say their social media skills and competencies are optimal. A full 50% claim to be either below their industry average or feel they are … [Read more...]
Digital and Social Reputation Ignored by Many Executives
According to the Zeno Digital Readiness Survey many executives fail to consider social media reputation when making business decisions. In fact, more than one-third of the 300 US executives (36 percent) say that the CEO of their company does not care, or cares little, about the company’s reputation in social media. (I can only assume that they have not yet felt the … [Read more...]
