Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want. Too many times I hear the lament - … [Read more...]
Post Election Digital Skills Shortage
One of Donald Trump's major platform promises is to tighten immigration laws. We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers. Marketing and PR jobs are one area … [Read more...]
Social Media Strategy Template
A 10-step social media strategy template to guide your online campaigns. Download the complete report on how to do a Social Media Strategy DOWNLOAD THE PDF social media template chart … [Read more...]
CIPR State of PR in 2014
The Chartered Institute of Public Relations in the UK has released their 2014 State of the Profession report. You can see the full report here One of the areas I was particularly interested in is how the profession sees their skill level. 65% say they are satisfied that they have the appropriate skills and knowledge required at the current time. Only 1 in 6 says they have … [Read more...]
PR Measurement – What to Measure
Yesterday I was the guest on the #measurepr Twitter chat. Here are the questions and answers, with some expanded content. Q1. What outputs, outtakes and outcomes must you measure, and how can you tie them to the bottom line? Answers: Let's first define what these terms mean: Output: The actions you take, the product you create and distribute. (releases, … [Read more...]
