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Sally Falkow - Social Media Strategist
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The Future of Social and Email

January 14, 2013 by Sally Falkow

Sponsored Post: Despite the fact that more and more businesses are using social media for marketing purposes, email is still alive and well. Pew Research reports that email and search remain the top activities users engage in when they go online. 92% use their email every day and figures from Monetate show that the average conversion rates for email marketing were 4.16% from … [Read more...]

History of Photography – Rise of Mobile and Photo Apps

November 22, 2012 by Sally Falkow

This infographic was produced by Overgram, a very cool tool that allows you to add text to your images.  It's the free version of Over, which is available in the Apple app store for 99c. Adding text to your images easily makes it possible to improve the images you add to your news and social content. Take a look at the infographic and the rapid rise of mobile photography. … [Read more...]

PR Opportunities from Big News Events

October 30, 2012 by Sally Falkow

If you've read the ebook Newsjacking by David Meerman Scott you'll know that when a large news item such as the storm on the East Coast appears there can be opportunities for companies with relevant stories. Sandy is the biggest storms ever to hit the US and reporters and bloggers are going to be looking for secondary stories and sources related to the storm to keep the … [Read more...]

How Social Networks Influence Travel Decisions

October 9, 2012 by Sally Falkow

Monetate Marketing Infographics … [Read more...]

Best Practices for Using LinkedIn

September 17, 2012 by Sally Falkow

Whether you’re starting a business, are a recent graduate, or an experienced professional, you need to be on LinkedIn. LinkedIn is a great resource for those who want to connect with others in their industry, gain credibility and even those who are looking for a new place of employment. There are do’s and don’ts when it comes to using LinkedIn and you want to make sure you’re … [Read more...]

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