Every so often we hear that press releases are dead. Just recently the Google updates about treating press releases as advertisements had PR folk jittery once again. However, there is ample evidence to show that the digital age has given press releases a new lease on life. These digital releases are not your grandmother's releases - you do have to craft them very … [Read more...]
How To Market Your Business Using LinkedIn
If you are a business professional and not currently on the social networking website LinkedIn, you are missing out on a valuable marketing opportunity. Unlike other social networking websites such as Facebook and Twitter, LinkedIn is purely a professional network with a sole objective of connecting professionals for success. There are now over 200 million LinkedIn users … [Read more...]
The PR Approach to Link Building and SEO
Way back when Google first started they created an algorithm to rank web content based on relevance and citations. 'Citation' as in those footnotes you see on a research paper where one academic or researcher references other published content that supports or endorses his paper. The professor only lists (links) to the other papers most relevant and most important to their … [Read more...]
New Facebook Cover Rules
It's not very often Facebook changes it's rules to our advantage, but that just happened this week. The rule that there can be no commercial information or calls-to-action on your cover has been relaxed! The '20% text on the cover' rule still stands, but what you can say in that text is now much more flexible. Here's the new wording from Facebook: "All covers are public. … [Read more...]
Facebook’s New Graph Search – What Does it Mean for Brands?
Facebook recently announced that it is launching a search engine for the social network called “graph search.” Mark Zuckerberg described graph search as the third pillar of the Facebook experience, along with the News Feed and the Timeline. What exactly is this new search product? Is it going to be a Google competitor? No, says Zuckerberg. This is not about web … [Read more...]
