Every blogger or brand has content that could and should be re-purposed for use on social media. However, this is not a one-size-fits-all activity. Each social platform has its own "language" if you will and you content will get the best results when you create it in that native language, so that it shines on each platform or network. Here's a quick Cheat Sheet on what … [Read more...]
Digital Image Tips
We are visual creatures. Our brain responds to images much faster than to text – a picture is indeed worth a thousand words. Research shows that when you have text and images on a screen, retention of the message is increased by 42%. We also know that posts with images on sites like Facebook and Twitter are getting way more response. How to take a great … [Read more...]
Digital PR Weekly Round Up
Each week I publish interesting items I found during the week. Tagging Facebook Brand Pages This week Facebook announced a change that allows one brand page to tag another in a post, just as you tag your friends in a post. It’s a way to extend your audience with a tagged 'shout out' to another brand. When you do this your post will be seen by the fans of the page you have … [Read more...]
5 Tips for Instagram
By Cokey Falkow If you are involved in digital PR or marketing Instagram is on your radar. The just-released study from L2 shows that Instagram is now in the top five social sites used by brands. How can you utilize Instagram to maximum effect? Here are few tips: 1. Train your team to create high quality, interesting visual material What is their eye like? And … [Read more...]
Mapping the Brand’s Social Graph
This is the first in a series that expands on the skills of a Digital PR Agency Public Relations practitioners are familiar with the concept of identifying and building relationships with stakeholders. (Anyone who might have a material impact on your business.) Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and … [Read more...]
