I've seen several webinars and articles this week about the rise of earned media in the marketing mix. 35% of people online have installed ad blockers. They trust reviews and editorial content. (Forrester Research) This is very good news for PR practitioners. But as more agencies not familiar with the ethos of media relations jump on this bandwagon there are some … [Read more...]
Why Monitoring Brand Mentions Matters
Back in the 1980s research showed that when someone had a bad experience with your brand they were likely to tell 35 people. Now a negative mention online can reach millions in a flash. If you're smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and … [Read more...]
New PR Measurement Tactics
September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. Although reach and impressions are important - the customer journey does start with awareness - we have to move beyond those initial numbers and look for behaviors in our audiences that happen as a result of the … [Read more...]
Twitter’s New Algorithm – How to get More Retweets
Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5 million impressions fared in the new Twitter Algorithm. Check out these 6 data-backed ways to get more retweets in 2017. … [Read more...]
How to Create Content that Attracts Links From Influencers
Creating content is one thing, getting it seen is another. It's that 'tree in the forest' question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines - Google in particular. So … [Read more...]
