GUEST POST by Mike Falkow, Creative Director of Meritus Media Social media has become the elephant in the room when it comes to business nowadays. Either you’re using it effectively, or you may as well not be using it at all. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand … [Read more...]
PR Measurement – New Tools and New Skills
Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you'll never be able to show the value of your work. It is a numbers game. That's what gets the attention of the C-suite. How much went in, what did you achieve and what did we get in return? The statistics execs pay … [Read more...]
Small Business Social Media Use Study
How Small, Fast-Moving Companies Use Social Media
We all know that most companies are using social media now. However, exactly how they're using it is not general knowledge. Someone who knows these insider insights is Dr. Nora Ganim-Barnes of the University of Dartmouth. She's been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today. The study … [Read more...]
Social Media Mistakes
The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies - large and small - are using some form of social media marketing. The problem is, not all of them are doing it right. LACK OF STRATEGY Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. Social media is like any other … [Read more...]
