Another change in your search marketing optionsThe sale of Ask Jeeves to InterActiveCorp (IAC) does make a change in the search landscape. Although only at the 5% mark now, this new direction opens all kinds of doors.Search Engine Journal reports that as IAC owns many of the largest Internet properties including, Hotels.com, Expedia, Ticketmaster, CitySearch, … [Read more...]
#1 mistake bloggers make
Why you should email your blog posts to subscribersRok Hrastnik got a flurry of comments to his post about the need to send out your top posts via e-mail.I think he is right on the money. Look at the figures from the latest blog readership poll.Just 33% of those age 65 and over use the Net, but of that online population only 28% read blogs. The younger your … [Read more...]
Bloggers preaching to the choir
Ages of blog readers revealed in new pollThe data from a poll conducted by CNN, USA Today and Gallup suggests that bloggers are the main audience that is reading blogs.But there are some other very interesting stats in this poll too. Unless bloggers are a very large part of those who use the Internet there appears to be a big audience out there reading our blogs.And Rok … [Read more...]
The Longer the Tail..blogging and mainstream media
Blogspot hard on the heels of NYTimes.comRick Bruner posted some very interesting stats and graphs from Alexa on the combined audience of Blogspot bloggers against the NYTimes.comIf you apply a Management by Stats evaluation to the graphs it speaks volumes - the NYTimes graph is a Danger condition and the Blogspot one went from Non-Existence up … [Read more...]
RSS not so simple
Rok beat me to itDMNews reported today on the new Jupiter Research findings on RSS adoption by marketers. "Most marketers remain skeptical of using RSS as a mechanism to supplement their e-mail marketing newsletter content," states the report. It also says this is becasue consumer adoption of RSS readers remains lowBut further down in the article it says … [Read more...]
