NBC making the most of consumer generated media, blogs and chatSmart moves, NBC!Meredith Vieira, the new co host of the Today show, is blogging her personal thoughts and backstory elements of her interviews on iVillage."There are a lot of things I might like to say on a personal level on the blog that I can't on Today because of time or it might not be … [Read more...]
MySpace Appeals To Older Demographic Too
Social networking is not just for kidsDon't be misled by the perception that MySpace is a place where teenagers hang out. More than half the visitors to the popular social network site are now 35 or over--up from less than 40 percent last year, reports comScore Media Metrix.The comScore research compared audience demographics among top social sites, aiming to dispel the … [Read more...]
Podcasting recommended for SMB’s
“Podcasting�? and content syndication has emerged as a next generation medium for small to medium businesses (SMBs) to syndicate and distribute all types of audio content.Podcasting should be a part of the SMB communcation toolbox, says SmartBiz in an article today.As a an emerging mode of communications, podcasting has the potential to create a unique opportunity for SMBs to … [Read more...]
Consumer input reaching deep into corporate marketing and product development
Consumers have more control over what products and services companies will offerWe hear a lot about PR 2.0, but marketing is also getting the message: companies are responding to consumers' on-demand expectations by focusing more on marketing strategies, according to a recent survey from Weber Shandwick."Consumers are 100 percent in the driving seat," said Billee … [Read more...]
Include News As A Part Of Your Internet Marketing Strategy
Not only are online news patrons just as desirable from a marketing perspective as their print counterparts, but in many instances, they are even more upscale.Newspapers are successfully extending their reach beyond the core printed products resulting in net increases in audience, says a recent report from Scarborough Research And if you're after that 18 - 34 demographic, make … [Read more...]
