Social Media Strategy | Online PR | Proactive Report | Sally Falkow

The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends

Sally Falkow - Social Media Strategist

PR 2.0 Has Rules Of It’s Own

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PR Professionals need to be trained so they avoid the pitfalls of online PROver the past two years the internet has been changing from a depository of static information to a vibrant, live conversation.  Now referred to as Web 2.0, the live web is a very different place.  Instead of using online photo albums we now have Flickr and YouTube.  Instead of the … [Read more...]

RSS, Content Syndication and Search: Part Six

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Success in online marketing depends in to a large extent on being found in the search enginesSuccess in online marketing depends in to a large extent on being found in the search engines.  If you don’t get found no matter how stellar your website is, no one will see it.  And getting good organic search ranking (natural placements on a search results page, not … [Read more...]

Social Media, Content Syndication and RSS Feeds: Part Five

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Now that your content is organized and distributed, use the syndication power of social media sites to get more visibility and more traffic.Content syndication means getting your message out in as many ways to as many quaified audiences as possible.  Social Media is a term used to describe websites that let users contribute to the content, and tag and rate content … [Read more...]

Edelman and WalMart Still Getting It Wrong.

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Traditional PR rules don't work in PR 2.0It gets worse - Edelman has revealed it is behind two more 'flogs,' or fake blogs, created on behalf of Wal-Mart, writes Online Media Daily. "Doesn't anybody at Edelman see the irony behind having their own paid critics writing Wal-Mart's Paid Critics blog?" asks Sean Carton, a blogger, author of eight books about … [Read more...]

Walmart and Edelman Blog Blunder

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PR 2.0 plays by different rules.If you haven't heard about the Walmart Edelman PR blog debacle, read Dave Taylor's post over at  Business Blog Consulting.Bloggers are a strange bunch: while we will skewer you if you're not honest and open, we are quite forgiving once you admit you screwed up. I say hats off to Dave for holding the line. A quick apology from … [Read more...]