BlogAds study of blog reader demographicsSo who is actually reading the millions of blogs out there? Some studies take the 'half full' approach - they say that the dramatic increase in blog readership means we all should blog, because blog readers are the early adopters and opinion leaders.Other say the figures are so low it's not worth putting … [Read more...]
Make sure your RSS feeds are on Yahoo
Feed now available on cell phonesMore and more people and finding out about the ease of getting their news and info via RSS feedsAnd now you can even get RSS feeds on your phoneYahoo users will be able to track the latest news from any Web site that offers a syndicated RSS feed, ranging from traditional news sources to the plethora of blogs. The service is available on … [Read more...]
Real Estate Blogger Gets it Right
Marketing Sherpa blog case study shows how to make a blog pay offAlthough the hype about blogs is growing almost as fast as the number of people blogging, many business bloggers find it is not the pot of gold they thought it would be.In a recent interview Stonyfield Yoghurt Blogger, Christine Halverson said that the traffic from their blogs was variable … [Read more...]
Eye Tracking Helps Content Strategy
Are your visitors seeing what you want them to see?The Marketing Sherpa report on placement of web content includes another EyeTools map for a landing page.The red areas were seen by 100% of the visitors and green areas by 50%. Dark Blue were not seen by anyone.This is a landing page for a webinar - and though traditonally most visitors go left to … [Read more...]
Dukes of Hazzard Wants A Blogger
Institute is willing to pay big bucks to blog the series on CMTIf you're over 18, a Dukes of Hazzard fan and know how to blog, you could be in line for a $100K job as the VP of the Dukes of Hazzard institute and CMT blogger.In a great PR move CMT is looking for either a Dukes aficionado - or someone willing and able to to become a Dukes aficionado – who has a … [Read more...]
