A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks.
When providing advice or contributing to a community, more women also turned to blogs than social networks.
In fact, women are so enthusiastic about reading and writing blogs, they are stealing time from other media to spend more time in the blogosphere and on social network sites.
“Bloggers represent a highly engaged and influential segment of social media users for brand marketers looking to connect to consumers online,” said Susan Wright, president of Compass Partners.
What content would be of interest to bloggers right now?
“All bloggers, like any other media out there, want to be relevant to their audience and their community,” said Eliza Camahort Page in an interview with eMarketer. ” And a lot of their audience and community not only may have less money, but they may have less time to spend being entertained by all of us bloggers because they’re worried about their job or they’re now working two jobs. So you’ll see a lot of bloggers starting to incorporate recession-oriented content into what they do.”
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