Men Closing the Social Media Gap

  I am sure this is no big surprise, but two recent studies have found that women are more active in social media than men. I can already hear the comments about how women love to chat and share. But the disparity between the sexes is closing - after fairly slow growth over the past few years 2013 has seen a sudden surge in men using social networks, according to Pew … [Read more...]

US Women Are Following Brands & Stores

It's no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this  finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them. 36% follow a food/beverage brand 32% follow a … [Read more...]

Women Bloggers Happy to Work with PR/Marketing

Over 1000 women bloggers gathered at BlogHer in Chicago this past weekend.  Despite some women bloggers feeling fed up with the pressure of approaches from PR people, the Ketchum survey of attendees found that one in four bloggers has provided marketers with information or feedback collected on their blogs to help the marketers address women. More than half (53%) of the … [Read more...]

Marketing to Women in Social Media

Women are responsible for more than $5 trillion dollars of spending every year.  We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "What if, as women, we could get together in large numbers and tell companies what we … [Read more...]

Women Turn to Blogs for Advice, Information and Recommendations

A new study from BlogHer, iVillage and Compass Partners shows that 75% of the women online are involved in social networking. But one figure that stood out for me was that women who used blogs were more than twice as likely to do so when they were seeking information, advice and recommendations than were women who participated in social networks. When providing advice or … [Read more...]