PR Tips and Hacks for a Small Business

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WATCH THE REPLAY HERE   I was invited to be a panelist on the Designhill webinar about PR for small businesses today.  It was like "Old Home Week" with panelists I've known for many years and shared a stage with at many conferences. So, it was a great opportunity for the attendees to get advice from a group of PR experts. And we had fun. These are the questions … [Read more...]

Domain Authority, Trust, and Thought Leadership

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The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. The connection between domain authority and PR is one of … [Read more...]

Things You’ll Need Before Building a New Website

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  If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one with an effective website, and one with no business at all” is fast becoming a … [Read more...]

The Coca Cola Debacle

    One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.  Witness the Coca Cola debacle of "sensitivity" training intended to lessen racial tensions … [Read more...]

Plagiarism is a High-level Risk

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  Guest post by Britni Oscar Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we … [Read more...]