The Coca Cola Debacle

    One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.  Witness the Coca Cola debacle of "sensitivity" training intended to lessen racial tensions … [Read more...]

Plagiarism is a High-level Risk

plagiarism online content

  Guest post by Britni Oscar Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we … [Read more...]

5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

PR, Attention, and Trust

content creation strategy

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock of PR.  And gaining attention, affinity, and … [Read more...]

Digital News Takes Another Radical Shift

rise of digital news

  The latest Reuters Digital News Report has some interesting findings that every PR practitioner should heed.  The global study polled 80,000 online news consumers in 40 markets, including Kenya and the Philippines for the first time. Key findings: Journalism matters again - there has been a sharp uptick in the use of TV and digital news due to the pandemic. … [Read more...]