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Sally Falkow - Social Media Strategist
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Brand Awareness, Brand Visibility, and Trust in 2023

February 17, 2023 by Sally Falkow

brand awareness, affinity and trust

   Brand Awareness and VisibilityIn 2023 brand awareness depends to a large degree on brand visibility. If your brand is not found online,  your content and messaging is not seen by the people you want to engage with. There are many avenues for visibility - search engines, news media, social media, and other digital outlets like blogs and podcasts. Great content and PR skills … [Read more...]

Search Engine Optimization 2023 – Position Zero and Featured Snippets

January 4, 2023 by Sally Falkow

google seo

  By Franki Falkow, Content Director, Meritus Media.   Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new number one.Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and … [Read more...]

Visual Content Trends for 2023

December 2, 2022 by Sally Falkow

design trends 2023

  Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]

How to do Marketing the Right Way in 2023 – Gary Vee

November 27, 2022 by Sally Falkow

The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms department should be thinking in 2023. "I'd rather have a piece of content go viral on TikTok than get a mention on Good Morning America - it's not even close." If your team is … [Read more...]

7 Digital PR and Marketing Trends for 2023

November 14, 2022 by Sally Falkow

digital pr marketing trends 2023

Download the full PDF version of the infographic here  2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023.  The Conference Board predicts a 96 percent likelihood of a … [Read more...]

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Recent Entries

  • Artificial Intelligence and the Practice of PR
  • Brand Awareness, Brand Visibility, and Trust in 2023
  • Search Engine Optimization 2023 – Position Zero and Featured Snippets
  • Why Video is Vital in 2023
  • Audience Analytics and Tracking – The PR Secret Sauce

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