Social Media Strategy | Online PR | Proactive Report | Sally Falkow
The Proactive Reports is a blog about social media strategy, shifts in media consumption and online PR trends
Visual content has been an important part of any brand, marketing or promotional campaign since cave dwellers etched stories of their conquests on the walls of their homes. It’s part of our DNA – even kids will pick up a crayon and draw on the walls if they’re left alone long enough. Our ideas are more effectively communicated when accompanied by images, a thousand … [Read more...]
The basics of PR and marketing have not changed. The distribution channels and methods have changed- and they continue to change rapidly all the time. Gary Vee gives his insights into how a comms department should be thinking in 2023. "I'd rather have a piece of content go viral on TikTok than get a mention on Good Morning America - it's not even close." If your team is … [Read more...]
Download the full PDF version of the infographic here 2023 is right around the corner. A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. The current economic climate has been tough and financial experts warn of a recession in 2023. The Conference Board predicts a 96 percent likelihood of a … [Read more...]
By Cokey Falkow Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Powerful communication can boost the process, if done … [Read more...]
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels Brands become content companies Diversification and expansion of content teams Content producers develop closer relationships with e-commerce Social issues play a larger role in content A changing relationship with … [Read more...]
