Blogs become a part of content strategy
The blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod
This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential pillar of any corporate content strategy and execution.
it seems we are getting there. We have some great CEO blogs – like GM’s Fast Lane.
Some CEO’s and PR departments are still hesitating in the wings, wondering if they can control the blogosphere.
The answer is yes, and no.
What you can’t do is ignore it.
