Content strategy moves front and centerMicrosoft's announcement that they are moving from a software company to a media company speaks volumes about the impact of Web 2.0 on business.We’re really not just talking about Microsoft, in my opinion they're just a leading indicator; an 800-lb. canary in a coal mine for large companies with any significant revenue coming … [Read more...]
Corporate Blogs Reaching A Broader Audience
The new GM blog gives voice to more employees and hopes to increase the conversationGM is one of the contributors to the blogosphere doubling every six months – they have a new blog called FYI.Their Fast Lane blog has been the exclusive domain of senior executives, particularly Bob Lutz, and the intention with FYI is to give a voice to more GM employees, spread the … [Read more...]
Readership increases make blogs a prime internet marketing tool
45 percent jump in a yearWith all the attention business and corporate blogs have received in the last six months, I figured the readership numbers must be way up.According to comScore Networks, fifty million U.S. Web users visited blog sites in the first quarter of 2005, up 45 percent from a year ago.That's 30 percent of the US Internet population and 1 in 6 … [Read more...]
Business Week says blogs will change your business
Your customers and rivals are figuring blogs out. Our advice: Catch up...or catch you laterBusiness blogging just made the cover of Business Week.You cannot afford to close your eyes to them, because they're simply the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business -- including yours. ... … [Read more...]
When corporate blogs reach the “tipping point”
Blogs become a part of content strategyThe blogosphere waits for the corporate mainstream "Tipping Point" to arrive, says Hugh Macleod This tipping point is where blogging stops being the supposed realm of freaks, weirdos, unemployed marketing consultants, unpublished novelists, political junkies and underworked cube dwellers, and starts being HUGE! An essential … [Read more...]
