Recognition at last
Well I guess if no one else will give us a day of recognition it’s OK to create one ourselves.
A group of web content providers led by Dina Giolotti are putting together a day of celebration for quality in Website content.
Now there’s an idea I can support. For years wesite budgets have had line items for design and programming but not for content. Yet content is the number one reason people go to a site and it’s a major factor in your search results.
We have proven the power of good content time and again. Content is what tells your story . It let’s the search engiens know your page is relevant, it draws the right audince to your site and it converts them
Every time we do a web audit we see content that was not strategized and crafted to meet user’s need and the business goals.
And we see the results when it is changed.
