The Social Media Content Menu

social media content recipe

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want.  Too many times I hear the lament - … [Read more...]

Google’s Content Rules

Google Content Rules

  Your audience finds your content in many ways, but one of the main ones is through search. And since Google dominates the search market, it pays to develop content that meets Google's content rules. Content has always been a major part of PR, but now it's become an integral part of all marketing. According to research from the Content Marketing Institute, 91 … [Read more...]

How Content Makes Loyal Fans

customer journey circle of advocacy

  Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer … [Read more...]

How to Create Content that Attracts Links From Influencers

create content that attracts links from influencers

  Creating content is one thing, getting it seen is another. It's that 'tree in the forest' question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy.  One of the places you need visibility is in the search engines - Google in particular. So … [Read more...]

Social Media Strategy Template

social media strategy template

Download the PDF of the Social Media Strategy Template 2018 UPDATE: According to the 2017 Content Planning Challenges, Trends and Opportunities from DivvyHQ, 64% of top marketers polled said that “developing a comprehensive content strategy” is their top challenge, followed by keeping content creation on track with the strategy, staying organized, coming up with ideas and … [Read more...]