Things You’ll Need Before Building a New Website

website design and development

  If you don’t already have a website for your company, it’s high time you started preparing yourself for one. If the past year has taught us anything, it’s that the world is moving online at a rapid pace and the prediction of “in the future there will be two kinds of businesses — one with an effective website, and one with no business at all” is fast becoming a … [Read more...]

5 Ways to Improve Your Content Strategy

content strategy

  A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations.  Like biting the tail of a dinosaur - it takes a while for the message … [Read more...]

PR, Attention, and Trust

content creation strategy

  We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust?  With great content. What does this have to do with PR? Content is all done with communication techniques.  Communication is the bedrock of PR.  And gaining attention, affinity, and … [Read more...]

Why You Should Increase Your Social Media Content Now

social media content in a crisis

    With most of America staying safer at home, the demand for online content has sky-rocketed. There's been a 22 - 27 percent increase in social media impressions in the last month, depending on the platform. Health information is naturally in high demand. One online learning platform has seen a 30% increase in demand for health content. And as this … [Read more...]

The Social Media Content Menu

social media content recipe

Now that pretty much every business has embraced the idea that they have to post content on social media, the next hurdle is what to post and when to post. Social media can build relationships and attract qualified customers, clients, and patients. However, it takes time, attention and a smart content strategy to get the results you want.  Too many times I hear the lament - … [Read more...]