Is your content strategy converting them?
When did positioning become more important than the user experience? asks Shari Thurow. And well she may ask, since statistics show that most websites lose over 60% of their traffic right off the home page.
Have web site designers and SEM companies lost sight of the fact that you do search engine optimization so that you can get visitors using your website? Not just arriving and leaving.
If all you do is concentrate on getting the search results and not on how the visitor will interact with your website, you’re going in the wrong direction. It’s a double edged sword – and you need both sides.
Imagine spending time, effort and energy (money) to get people to come to your store, but paying no attention to the store itself. If the store is unattractive, and doen’t have what they came looking for, they’ll leave in droves and you’ve wasted all that time and money.
Just so with a website.
What they do when they get to the site is what it’s all about.
Yes, you have to get them there. But once they land on the home page it’s all about your content strategy and how you’ll take them down the path to the goal page and convert them to a customer.
A web content strategy is vital to your conversion rate and succesful online marketing and PR
