Search Engine Optimization – Position Zero and Featured Snippets

google seo

  By Franki Falkow, Content Director, Meritus Media.   Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found … [Read more...]

Social Media Adoption Has Communicators Out of Sync

It's all about the 'public of one'The 2007 Media, Myths & Realities of media usage among consumers and communications professionals conducted by global public relations firm Ketchum and the University of Southern California Annenberg Strategic Public Relations Center shows just how out of sync communicators are with their audiences.Consumers turn to family and friends … [Read more...]

Should You Blog for SEO?

Blogs and Feeds session will be back at SES San Josei recently received confirmation that I'll be speaking again on the Blogs and RSS feeds for SEO session at SES San Jose.   it was a very popular session in NYC in April.Mike Grehan, who just got back to the UK after SES Toronto and MIami, wrote a piece about blogs and SEO for ClickZ yesterday.A … [Read more...]

Online Travel Sales Set to Beat Offline in 2007

Travel, tourism needs a Travel 2.0 Internet marketing strategyAccording to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54%) of all U.S. travel bookings.The US market is way ahead of the pack in using the Net to buy travel. While the U.S. represented just one third of total online and offline … [Read more...]

RSS, Content Syndication and Search: Part Six

Success in online marketing depends in to a large extent on being found in the search enginesSuccess in online marketing depends in to a large extent on being found in the search engines.  If you don’t get found no matter how stellar your website is, no one will see it.  And getting good organic search ranking (natural placements on a search results page, not … [Read more...]