Search Engine Optimization – Position Zero and Featured Snippets

google seo

  By Franki Falkow, Content Director, Meritus Media.   Google’s number one position in search results has long been a coveted position, but, when it comes to SEO, zero is the new number one. Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found … [Read more...]

Content and Links – Google’s Top Ranking Factors

Links and content are top 2 ranking factors in Google

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. The study is a tough read if you are not statistically or mathematically inclined, so here's the Cliff Notes version: After looking at several other studies and then using two different … [Read more...]

Searchers Are Looking for Trusted Information

Yahoo survey offers data to tweak your web content strategyEarlier this year Yahoo! launched a research project called "Life Series."  The goal of the series of studies is to identify ways consumers use search during various life events -- and ways advertisers can benefit from that knowledge. Those of us who prefer to use a content strategy to raise … [Read more...]

A MAJOR SHIFT IN MEDIA CONSUMPTION

News from the OMMA and Search Engine Strategies Conferences give direction for web content strategySpeaking at OMMA West, leading and critic and host of On The Media, Bob Garfield, said that major marketers may be looking for online alternatives as the effectiveness of print and broadcast wane, but suggested that the online media infrastructure may not be ready for this … [Read more...]

Search Engine Optimization Pays Off

Quantifiable results from a new study show just how much optimizing your webaite content can be worthWe all know that if your website doesn't feature on page one of the search results you are not going to get search traffic or business.A new study from OneUp Web shows hard numbers for how a page one search engine result can affect traffic and conversion … [Read more...]