PPC cannabalizing organic resultsAn interesting study from SEMphonic brings a neglected idea in search to light: does buying PPC ads on a word cannibalize your organic search clickthroughs?It seems the answer is a resounding Yes!The relationship between organic and PPC programs in building SEM programs has been given short shrift in the industry. Most SEM practitioners have … [Read more...]
Online Branding a strong player
Ten percent of search spend driven by brand impact.The Online Advertising and Search Symposium held in New York recently brought some interesting trends to light.Piper Jaffray's report on their symposium shows clear indications that more companies are becoming aware of the branding impact of search listings. In fact, nearly ten percent of the search … [Read more...]
The Future of Content Strategy and Search Engine Visibility
Will blogs put SEM's out of business? Jeremy Karnell posed some great questions about how blogging is affecting natural search results.I don't believe we have all the answers yet, but it's refreshing to see the questions asked.This connection between blogs and natural search is not one that gets brought to light often enough. Blogging is a valid search … [Read more...]
Small Business Internet Marketing Plans Include Blogs
HP Study shows growing adoption of blogs as an Internet marketing strategyTen percent of small business owners in a recent study reported that they have included blogs in their marketing plans. And 16% plan to invest in blogs over the next 2 to 3 years.Anita Campbell at SMB Trends extracted some excellent data about small business blogs from the HP Study done during … [Read more...]
Pay Per Click Costs Still Rising
It's costing more and more to buy ads on popular keywordsWhat is driving Google's profits? The high prices they charge for search keywords.They were up an average of 43.7% last year, according to search marketing firm iProspect.com Inc. And the most sought-after words have become far more dear: Business Week reports that on the day of the earnings announcement, … [Read more...]
