It’s no surprise that women dominate most social networks and news sites. What might raise a few eyebrows is this finding of the iVillage and SheSpeaks survey Women and the Digital Path to Purchase: 50% of women are fans or followers of grocery, health/beauty or household product brands and the stores that carry them.
- 36% follow a food/beverage brand
- 32% follow a health/beauty brand
- 25% follow a household product brand
- 19% who follow a superstore via social media.
- Consumer reviews on shopping sites 61%
- Blogs 33%
- Posts from friends on Facebook or Twitter 19%
- Posts from Brands 11%
Facebook and Twitter posts from friends were most influential among women in their 20’s, with 26% citing them as being “most influential.”
If you market a product in these categories and you were wondering how all this online chatter affects store sales, take note of this finding – women are 77% more likely to look for products and 67% more likely to purchase them in a store after reading online reviews on a community forum or message board.
Image credit: lu_lu on Flickr
