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Sally Falkow - Social Media Strategist
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Artificial Intelligence and the Practice of PR

April 15, 2023 by Sally Falkow

artificial intelligence and the practice of public relations

Technology has had a big impact on the media landscape and the practice of PR in the last 20 years. We're now in another huge leap in technology with artificial intelligence. This is similar to the shift that occurred with the introduction of social media almost 20 years ago. And once again the PR community is wary of this new technology and hesitant to adopt it. And yet it … [Read more...]

Search Engine Optimization 2023 – Position Zero and Featured Snippets

January 4, 2023 by Sally Falkow

google seo

  By Franki Falkow, Content Director, Meritus Media.   Google’s number one position in search results has long been a coveted position, but, when it comes to SEO in 2023, zero is the new number one.Google has a specific set of content guidelines that change regularly. It’s important to be aware of their latest updates and requirements, so your content is found and … [Read more...]

Why Video is Vital in 2023

December 26, 2022 by Sally Falkow

video trends 2023

By Cokey Falkow, Content Strategist for Meritus Media     Way back when the Internet first started it was almost exclusively text content.  It was restricted by the bandwidth available. But being that we are a visual species, the desire for visual content drove the development of greater and greater bandwidth. Back in 1995 predictions were made that in 20 … [Read more...]

Audience Analytics and Tracking – The PR Secret Sauce

December 9, 2022 by Sally Falkow

audience tracking analytics

  One for the most exciting tools available to PR and  marketing pros is audience analytics and tracking.  These tools gather data on your audiences - who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. This is not a new function of PR or … [Read more...]

Social Media Intelligence Can Boost the Bottom Line

November 21, 2022 by Sally Falkow

social media intelligence

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience.   Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of … [Read more...]

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Recent Entries

  • Artificial Intelligence and the Practice of PR
  • Brand Awareness, Brand Visibility, and Trust in 2023
  • Search Engine Optimization 2023 – Position Zero and Featured Snippets
  • Why Video is Vital in 2023
  • Audience Analytics and Tracking – The PR Secret Sauce

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