SEM and content are the mainstays of your results.If you haven't already explained search engine marketing (SEM) to your CEO, CFO, president, or marketing VP, now's the time, says Kevin LeeHe makes the point that SEM can get great results and CFO's love a return on their investment.But getting the search part right is only half the battle. What happens once you get them to … [Read more...]
Do you have an Internet Marketing Strategy?
The business landscape is changing and marketing strategies have to change too.Back in 2001 I surveyed over 100 marketing execs in mid sized companies and asked them this question - Do you have an Internet Marketing Strategy?Mostly I got a long silence. Very few had thought of how to make the leap onto the Internet. Many felt that the death of the dot coms … [Read more...]
Search is changing how you market to your public
When your market is online and searching, it switches the direction of the communicationSince 1939 Marketers have been using the Laswell model of Whois sendingWhat Messageusing Which Channel (Media)to reachWhomwithWhat ResultWell ,the Internet turned that 180 degrees around. The one who holds the mouse is in control. It's no longer a passive one way communication through … [Read more...]
SEO finds online PR
SEO firms join forces with PR news release service to extend the reach of their clients online"Search engine promotion is a new element of the marketing mix that combines search engine optimization (SEO) and public relations (PR) to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines" said PR Web … [Read more...]
Big Boys Catching On To The Power Of Search Results for SEM
Online ad revenues are way up and it seems search engine marketing spend is hot on its heels.ClickZ's article about the Search Optimizer says "Tools such as Search Optimizer have become more important as bigger advertisers, with larger budgets and larger keyword portfolios, begin to make search a central part of their online marketing. " Online ad revenues … [Read more...]
